The 7 finalists for the award that has been awarded the ‘most promoted award that bears no relevance to the buying public’ award were today announced. Because none of them are Italian, it’s very hard to predict a winner – a problem that isn’t helped by the COTY website’s description of each car, which appears to have been written as part of an English exam by a French schoolboy.
So, to better introduce the finalists, and help predict which car will win, on the sidewalls kindly offers its own translation and betting odds service:
Citroen C3 Picasso

COTY website: ‘The Picasso saga has been a success for Citroën since 1998, and the new model with a fresh style will likely continue it. The anticipation of the future C3 family is the entry offer in the Citroën line of MPVs with real capabilities for family use’.
Translation: The Picasso sold by the bucketload in 1998 because it was so bloody cheap, and even though this one’s more expensive, people in their 30s think it looks cool so it’ll probably do just as well. Other than that, it doesn’t do anything new… erm, oh, right… there’ll be a bigger one at some point.
on the sidewalls odds: 3/1
Mercedes-Benz E-Class

COTY website: ‘Even now, when M-Bs occupy every market niche, E-class keeps on being the backbone of its model line. The wide range comprises an elegant saloon, a sleek coupe and an estate with about the biggest cargo space in the market.’
Translation: Despite the fact that Mercedes now have almost as many models as there are letters in the alphabet, they still remembered to build a car for taxi drivers who don’t like the 5-Series. There’s a saloon, a coupe and an estate that might have the biggest boot in the class – but we haven’t checked yet.
on the sidewalls odds: 5/1
Vauxhall/Opel Astra

COTY website: ‘Mixing Insignia’s blades and wings styling theme in a different way, Opel has shaped an appealing, almost muscular, Astra. A 5-door car also much bigger, therefore heavier. There’s no much space gain in the cabin, yet the interior improves a lot in perceived quality, with layout and looks also similar to big brother.’
Translation: The Insignia won last year, and the Astra looks a bit like it – so it goes through. Despite it being bigger and heavier than the last one, there’s not actually that much more room inside… oh, hang on, that’s not a good thing is it? Erm, did we mention it looks similar to its big brother?
on the sidewalls odds: 4/1
Peugeot 3008

COTY website: ‘The 3008 is the most original Peugeot creature in years, mixing shapes and features usually related to hatchbacks and SUVs, as the tall seating or the split tailgate. Interior has functionality, but also lots of light with the panoramic roof, and a sporty cockpit that appeals drivers.’
Translation: The 3008 is a bit odd, but because it doesn’t immediately look like an SUV you don’t feel arrogant driving it. With a glass roof, posh interior and split tailgate, it manages to tick all the boxes while remaining slightly pointless.
on the sidewalls odds: 7/2
Skoda Yeti

COTY website: ‘Skoda had already used an AWD system with a Haldex clutch in its Octavia range. Fresh-looking Yeti takes the relay with a body style and a taller ride height more identified with the function of getting occasionally off tarmac, what can be satisfactorily accomplished.’
Translation: First things first – the technology under the silly name is old. But, it looks good in a rugged-utilitarian way and isn’t actually that bad when you get stuck in a boggy car boot sale.
on the sidewalls odds: 11/2
Toyota iQ

COTY website: ‘Toyota has solved an almost impossible equation of size, room, functionality and safety in the iQ, a city car not addressed to massive sales. It has done so by cleverly engineering tricks in transmission, steering and interior, with thin seat backs and a non-existent dashboard/glovebox in the front occupant side… and a record number of airbags.’
Translation: Toyota have created the world’s first four seater car that only three people can sit in – and then priced it so high that it’s not getting any sales. The technology behind it is far too clever to explain in a second language, so we’ll just put it down to magic tricks… although we do know it’s got an airbag across the back window which is pretty cool.
on the sidewalls odds: 3/1
Volkswagen Polo

COTY website: ‘You may say new Polo is just a scaled-down Golf. So what? The Volkswagen spirit of excellence is integrated into the structure and looks of this model that plays the role of not being as big as other cars in this segment.’
Translation: Even we’re not going to suggest that the styling isn’t anything other than a Golf photocopied on 75% scale. Pretty lazy we know, but it does feel bloody posh inside, it’ll probably outlast a cockroach and it doesn’t weigh 2 tonnes.
on the sidewalls odds: 5/1
So, there you go – time to make your mind up. In our humble opinion, it should be a toss up between the thoughtfully designed and very useful C3 Picasso or the staggeringly designed but actually-not-that-useful Toyota iQ. Which means the Peuegot 3008 will inevitably win.
The winner will be announced on November 30th. Place your bets… NOW.