on the sidewalls review – Honda Insight
Never ask anyone whether or not they think hybrid cars are a good idea. The response will go through 360 degrees of nonsense, settle on ‘well, if that’s what you’re into’, then spear off on a tangent about falafal and quinoa. Are they intelligent examples of eco-engineering? Cynical marketing wagons designed to earn a green brand halo? Common sense stop-gaps before internal combustion goes the way of the steam engine?
To avoid this quagmire and judge whether or not the new Honda Insight makes sense, you need to sidestep all the technology. It doesn’t matter how well designed the insulating tape is, how impressively it manages to avoid catching fire, or even how many engines it’s got – invisible technology isn’t enough to make people open their purse.
The new Honda Insight just needs to be cheap, frugal, comfy and stylish – a bit like a diesel hatchback, but better. Also, because Toyota’s rival Prius is seen as the hybrid pioneer (despite the Insight mk1 actually going on sale a year earlier), it needs to be better than one of those too.

Let’s get down to the green that really matters; money. When the Insight goes on sale it will cost around £15,000, making it at least £2,000 cheaper than the boggiest Prius. It’s also within 2mpg of the Prius’ combined cycle and 5mpg better than the Toyota on the urban cycle, at 61.4 – that’s what economists call less expensive to buy and run, so it wins.
But when you start comparing the Insight to proper diesel hatchbacks, even the super-economy BrownMotion derivatives, plain old money doesn’t seem persuasive enough. The Honda’s main problem is that it feels exactly like a cheap Japanese hatchback that’s been built down to a price.
It starts with that crappy staple of all cars not made in Europe – plastic. It’s not a bad colour, doesn’t smell, creak or look like it was made in Tandy, but the scratchy and brittle surfaces fail to live up to the sparklingly modern skin on the outside.

If you hit the dashboard of a Golf with a rubber mallet, you’d expect a muted thud before it bounced off – do the same in an Insight and you’d smash a hole through it. Although, smashing a hole through the over-buttoned and fiddly stereo/sat nav/Amstrad computer thing wouldn’t be the end of the world, as you’d then have good reason to buy a new one that wasn’t stupid.
On the road, the unforgiving Japanese tactility continues – although here there are payoffs. The ride is less refined than a Prius or Golf, but instead of it feeling brittle, you get the impression that it’s been deliberately engineered. The upside is taut handling with steering that’s communicative enough to stop you from loathing being at the helm of such a green wagon – it can’t match the agility of a Ford Focus but still eggs you on to drive enthusiastically. Which is when you’ll encounter the Insight’s most persuasive piece of new technology…

An eco-psycologist lives inside the dashboard, coaching you on the best way to protect the climatic well-being of your children. If you drive like a bank-robber, 5 little trees on the display start to lose their leaves – they’ve each got two in total, and once they’re gone you have to drive super carefully to earn them back. I was genuinely too scared to see what happened if all the leaves fell off. And if that wasn’t enough, the speedo will glow a dark moody blue if you’re burning too much petrol, fading to friendly green if you’re careful.
With features like that, it’d be fairly easy to nurture a very severe hatred for such a patronising car – but in reality, such gimmicks tie the Insight together as enjoyably interactive. And, while the 1.3 litre 87bhp petrol engine and 14bhp electric motor are never going to tear your scalp off (especially with the moaning CVT box), Honda have ensured the motor’s low-rev flexibility and throttle response are subtle enough to allow pleasantly nuanced control.
With such subtlety and the natty computer game trees, the Insight is actually more fun to drive slowly than it is quickly – which, unlike a Prius, gives the Insight a purpose. Talking about driver involvement will usually involve cars like the Lotus Elise and Porsche Cayman – but to normal humans, the Insight is actually more involving than either of them.
You don’t care about the 12.5 second 0-62mph run, or 113mph top speed – the only benchmark you want to achieve is a beautiful example of topiary from your five computer trees and 60mpg after some equally detailed trimming of your throttle inputs.

Ultimately, the Insight doesn’t do that well at being an economical family car – it’s not classy, refined or fast enough to give a diesel Focus or Golf anything to worry about. By those rules, it fails Honda’s mission to bring hybrids into the aspirations of normal families. Basically, if your mum sat in it she wouldn’t like it and, therefore, wouldn’t let your dad buy it.
But, because it’s started a little rule-book all of its own about green motoring, driver involvement and the cost of hybrid technology, it’s become the first hybrid to actually have a point. It’s not just a piece of technology to argue over, it’s a technology to interact, play and have clean green fun with. OK, so adding some LCD trees to a diesel Focus would ultimately create a higher quality car with just as much sense – but the Insight is an effective enough eco-bully to mark it out as something interesting and worthwhile. If that’s what you’re into.








