We got lucky today. Double 7, four leaf clover, pair of magpies lucky. By trying our best to feign the appearance of a genuinely important automotive resource, we were accepted into the womb of Jenson Button’s whirling PR machine and spent the day with the Formula One World Champion.
It was a gig obviously booked a long time before anyone dared expect him to be world champion; go to the Bluewater shopping centre in Kent, perform some brand-tastic PR guff and take some ‘very important lucky winners’ for a joy-ride in something fast. A world champion doesn’t do donuts in car parks. But he did. And it was quite revealing.
Despite raising shrieks from Kent’s ladyfolk every time his slender frame breached the safety of a modest Winnebago, he actually looked very relaxed. Really lucky, slightly baffled and shocked by the response – but relaxed. Like a man who’d just realised he had two willies.

When asked about his drive for next year, the cards were played close to his chest: he wants to stay with Brawn GP, and doesn’t expect to be paid the earth, but he thinks he’s ‘already cheap enough’ and clearly wouldn’t mind a bigger cheque now he’s the champ. Sounds fair enough, especially if the rumours of a 50% pay cut during the transition from Honda to Brawn are to be believed.
He was also keen to shimmy away from the last remnants of his playboy reputation. To be honest, excellent racing skills and the odd knee-trembler go hand-in-hand – nothing to be ashamed of at all, but Button wants us to see him as more gentlemanly now. He told us how he left the team’s Sao Paolo championship party after just half an hour to go and ‘sit on my hotel bed and let it all sink in.’ No women, no trembling knees.
Quickly though, Jenson ploughed through the ‘how does it feel?’ ‘are you proud?’, ‘what’s next’ type questions (‘awesome’, ‘of course’ ‘some more’) to the more fun part. Driving. Handily, there was a brand new E63 AMG skulking in the car park – the wagon in which a lucky few would ride shotgun during some ‘hot laps’ of a track around the car park. And by the lucky few, we mean us. No shit. It was a bit of a rush mind you…
Into the car went Jodi Kidd, that bloke off ITN news and some bod with a camera. Engine grumbled on, tyres chirped off and Jenson could finally stop being polite. The ‘track’ was tiny – the tyres and engine never left earshot as the AMG thundered along the road, echoing off the surrounding chalk cliffs. The commentator spewed hyperbolic nonsense, but the motor and crowd drowned him out.

A race suit, helmet and gloves were thrust upon us along with the command ‘get these on, you’re next’. It wasn’t a joke. Jodi, ITN man and camera-bod were back and we were being ushered to the car along with a couple of lucky journos. ‘Strap yourselves in’ said a shouty PR face, as Jenson turned round and grinned ‘you ready?’. Like we had a choice. Smack. Into drive, fishtail onto the road and hit 80mph on the crest of the previously invisible hill before the roundabout.
‘We’re gonna go round it the wrong way’. ‘OK’ and ‘fine’ were the only words we could squeeze out before he’d gone round twice, in perfectly concentric donuts. With arms waving for frantic effect, we were pounding back up the hill, Jenson flirting with the photographers that lined the route like a Mexican rally stage.

Hitting 80mph before braking off-camber and controlling a cloth-toucher, we squealed into an undercover car park – an auditorium for the barking V8 and hot abused tires. Pushing the AMG broadside towards the spectators, they started to recoil, guarding their cameras from contact… before Jenson adjusted the angle and coaxed the car out unscathed.
Rounding the course again, the Merc felt heavy against Button’s racing reactions – lurching under brakes, with the ABS grabbing at the wheels and rear end swinging like an old clock’s pendulum. But it didn’t matter. The time in the car was Button time, a rare chance to have some fun away from screaming fans and braying photographers. After one more lap, complete with flashing the lights for the cameras, squealing the tires for the kids and bouncing the rev limiter just for a laugh, one thing became clear. Although the F1 World Champion looked natural and calm before, he only really relaxed when he was driving like a man posessed.